Final Presentation

Digital Portfolio

Instagram

https://www.instagram.com/wilfdessent_art/

So far Instagram has been easily one of my best and most successful marketing and networking tools. With its growing in popularity it has a massive audience and is great way to advertise yourself and show off your skills, and even to sell your artwork if used properly. I post neerly all of my finished paintings and designs on instagram, and try to post as many process pics as I can also. I need to become more confident with posting sketchbook work as I think it would help communicate my practice in more detail. I have had a number of different job / commission opportunities via instagram - I think lots of business small and large use insta as a way of exploring ideas for branding etc. So its important to keep the content flowing - consistent uploads of good pics is the key to a successful account. The more pics you post the bigger your audience will get. I found selling merchandise through insta was also a success, people where eager to buy my clothing and prints from me via instagram using paypal. Another way that instagram can be a really useful tool for promotion is when you get reposted by other accounts. There are a large number of art accounts there that re post loads of different artworks by a lots of different artist. If you can find accounts relevant to your own work, they sometimes will repost your artwork and credit you. This can be a really good way of helping people discover your work.

Website

https://www.wilfdessent.com/

I created my own website on square space. I started by uploading as much content as I could, I just needed another online platform to display all my best work and make my artwork more accessible to people looking for it online. I wanted my own URL so that it would be easy to find and you could just search for my name to find the website. I added an 'about' page to the site that gives a brief description of myself and my practice. I think its important to give some info about myself as well as just photographs of work - it can help people get a better idea of my skills. I also added a contact me page to the site. If somebody wants to contact me about a commission or any kind of enquiry with my artwork they can send me a direct message through my website. They can submit a message on the page that will go straight to my email. I have already had a few enquiries through my website so this was definitely an important aspect of the site. I also added a link to my instagram because im more up to date with instagram than with my website. But recently I have been trying to update my site as much as possible.

There is still definitely a few things I need to improve on the website. I want organise the pictures better and structure all of my projects properly and give specific information about different briefs. This could help people looking at my work get a more in depth idea about what I can produce. I also want to put a shop section on the site - where people can purchase things directly from there like prints, T shirts, hoodies, and maybe even original paintings. I also eventually want to draw my own typeface for all of the headings of the site. I think the website could have an over all more vibrant and illustrated aesthetic - and I think more illustration within the digital design of the site could make it much better.

Buisness Cards

Front 1

Front 2

Back

Here are some business card design ideas - I like the idea of having a different choice of face on the different cards. I think it works too show my skills and emphasise my ability to create different faces. I'm almost tempted to draw my own quick outlines of faces onto each business card - so its like each card has a little original one-off illustration. Stickers is another option for making promotional cards to hand out. The nice thing about a sticker is I think more people are inclined to keep hold of them, if I put contact on stickers it could be a really good way of delivering my contact info to people. The places where I have really felt the needs for having a business cards in my experiences so far has been mainly at exhibitions, and doing other live art projects where I have been speaking to potential clients, spectators and people who generally interested in what I do - I feel like having a business cards / stickers would be a nice physical product for them to go home with, it could give more of an impact - than just showing my insta or giving them my number / email.

'Youbeyou' Exhibition at Royal Park Pub

My friend did a daytime event / exhibition at the Royal Park pub in Hyde park. There was loads of arts workshops, live art and music happening, it was generally good a thing to get involved with and I hope the event will keep on running. Its good exposure for all kinds of local talent that is trying to expand.

This is my wall at the exhibition and the set of paintings I chose too display. I also wanted to do a live painting on the day of the event, but I didn't manage to get a board to work on in time for the event. Hopefully I will get another opportunity to do live art here if the event continues. Combining music and art is something I really want to push within my practice - with summer here now I feel like my work could thrive in festival season. And getting more and more  commissions for event flyers it makes sense to contribute too the events as well wherever possible.

Interview - Nacho Eterno

I have been a an of nachos work for a couple of years now and have seen ideas develop. I really enjoy his work and have got one of his tattoo design myself. I thought he could be an interesting person to get an interview with if he wasn't too busy. I have already spoke to him briefly about his practice and interests in art when I met him but this would be a more formal opportunity. 

Interview:

• What is your favourite type of commissioned work? Eg murals, prints, digital, paintings, tattoos etc...

I like mural work best because it gives me the most freedom.

• What has been your overall favourite / most rewarding project or singular piece of work you have ever done?

The illustration I did for the New York Times.

• What has been your most random project to work on? Maybe something you didn't ever expect to be working on?

The socks I did with a brand from Barcelona, I never expected to be designing socks

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His answer and short and brief but still informative. It enjoyed getting answers back from him because I have a lot of respect for his work - i'm always interested to hear what he has to say. I tried to find the work he did for the New York Times but I couldn't find it, i'm really intrigued to find this out - I guess it could be his most rewarding piece because of the fact it was published in the New York Times and the amount of exposure it would get him. There is a slight language barrier between us, his english isn't amazing and my Spanish is none existent. So I think this could explain the short answers, and the fact he didn't complete all the questions. He warned me that he may not be able to to fully understand the questions but would give it his best shot. Looking back and reviewing the interview now I wish I could have got more information out of him somehow. Maybe I should have re-designed the questions slightly and made them more appropriate, knowing he would struggle to understand them. I could have maybe done a greater number of shorter questions to get more answers from him.